Are these new McDonald’s print ads brilliant – or just confusing?


It’s no mystery that we are fanatics of McDonald’s’ smart and modern advert campaigns right here at Creative Bloq, however, we can not determine whether or not its most modern posters are extremely good, or a touch too confusing.

The commercials function scenic street routes from the factor of view of a car, with the street markings bearing the unmistakable McDonald’s yellow, captioned “Eyes at the Fries”.

These stunning Scandinavian landscapes and attractive minimalist designs are a part of a marketing campaign selling street protection in Norway, encouraging McDonald’s traffic now no longer to devour and drive. But whilst they are ambitious and minimum commercials, we are now no longer certain the message is completely clear – so it is not going to be making it onto our first-class print commercials roundup.

McDonald's print

According to AdWeek, McDonald’s discovered in an announcement that during Norway, over a 3rd of its food is bought thru the drive-thrus, so it is possibly no marvel that it’s miles taking obligation in making sure the street protection of its customers.

Designed via way of means of Nord DDB, a 2nd print advert layout and takeaway bag sticky label will now game an inexperienced and yellow minimalist layout of a street captioned with the same ‘eyes at the fries’ tagline featured at the print commercials.

McDonald's print

While the street markings are designed to resemble McDonald’s fries, we can not assist however experience that the message is barely conflicting, with the visitors reputedly being informed to attention to their meals as opposed to the real street.

Perhaps if the street markings have been made to appear like real fries it might be a touch extra apparent that we are being advised to maintain our eyes on the street.

One Twitter person felt further to us, explaining, “With the yellow stripes and heading ‘Eyes On The Fries’ I idea it meant ‘subsequent forestall McDonald’s’ in preference to what the subtitle and rationalization say”.

While this advert is proving to be tough for us to get our heads around, the marketing and marketing employer TBWA Paris currently gave us a masterclass in McDonald’s commercials, liberating the extremely good McDrive marketing campaign remaining November and the pixels marketing campaign in July.

McDonald's print
While the message is a touch puzzling, we can not fault the aim at the back of the marketing campaign. And hey, at the least it is nowhere close to as horrific as that kissing burgers advert we noticed remaining year.

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